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Apple releases "Powerful" new iPhone 5s ad

Apple yesterday released a new iPhone 5s ad dubbed "Powerful." Set to the Pixies song "Gigantic", the ad shuffles through a variety of vignettes which showcase the myriad of interest ways consumers are using the iPhone 5s. The tagline appropriately reads, "You're more powerful than you think."

In conjunction with the new ad, Apple yesterday also added a new section to its iPhone 5s page. Dubbed "Powerful" as well, the page lets users explore some of the more intriguing apps showcased in the accompanying commercial.

Apple pokes fun at Samsung in new Earth Day advertisement

With Earth Day upon us today, Apple this week has touted a number of its more environmentally friendly initiatives. First up was a fascinating piece from WIRED highlighting Apple's efforts to reduce their carbon footprint. This was accompanied by a complete revamp of Apple's environmental page, a Tim Cook narrated video highlighting the company's environmental values, and earlier today, a report that Apple now offers free recycling for all of its used products.

What's more, CNET reports that Apple today took out some green-oriented ads in the UK which detail Apple's concern with the environment while also taking an ever-so-slight jab at Samsung.

"There are some ideas we want every company to copy," the advertisement's main headline reads.

The fine print reads:

There's one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We'd be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.

Of course we know we can continue to do better. We've set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet's limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.

Apple, of course, has not been shy about alleging that Samsung deliberately copied many of its iOS innovations. Currently, Apple and Samsung's second California litigation remains ongoing while the two companies are still duking it out in a number of jurisdictions across the globe.

As a final point, Mac Rumors points out that the Apple logo at various Apple retail outlets has been updated in honor of Earth Day.